Our Story
From teenage entrepreneurs in a basement to a global brand making a difference
Our Journey
2021 - The Beginning
Brandon Baratian and Nava Sedaghat, both teenagers, started Smiley Apparel in a basement in their small New York town. What began as a fun side project making custom clothing for friends and family quickly caught the attention of their community.
2022 - Growing the Team
As demand grew, Brandon and Nava expanded their operation, moving out of the basement and building a team dedicated to quality custom apparel. They began serving businesses and brands beyond their local community.
2023 - Going Global
Smiley Apparel evolved into an international business, serving clients worldwide. However, Brandon and Nava knew they wanted to do more than just create great clothing— they wanted to make a positive impact on the world.
2024 - Smiley Apparel Clothing Group
The transformation into Smiley Apparel Clothing Group marked a new chapter focused on social impact. The company began investing significant portions of earnings into educational workshops and partnerships with global foundations.
Meet Our Founders
Brandon and Nava in their early years
Brandon and Nava when they first founded Smiley Apparel
Brandon Baratian & Nava Sedaghat
Co-Founders
What started as two teenagers with a dream in a New York basement has grown into an international brand with a mission. Brandon and Nava's entrepreneurial spirit and vision for social impact drive Smiley Apparel's commitment to proving that business can be a force for positive change in the world.
From their early days of creating custom clothing for friends and family to building a global company that supports underprivileged children worldwide, their journey exemplifies the power of combining passion with purpose.
Our Mission & Values
We believe that business should be about more than profit—it should be about purpose.
Our Mission
To create high-quality custom apparel while making the world a better place through education, entrepreneurship, and support for underprivileged children worldwide.
Our Values
- • Quality in everything we create
- • Social responsibility and impact
- • Empowerment through education
- • Global community and connection
- • Innovation and entrepreneurship